FEMINA #NextBigThing2022: Musician Anirudh Deshmukh Is Ready To Build His Brand

In 2017, Anirudh Deshmukh switched from being an architect to a full-time musician. He has been a regular on Mumbai stages since, but it was not until last year that he exploded. Deshmukh joined Clubhouse in early 2021 and, in just a few months, he launched his now 75k member-strong club where he hosts a nightly show, Late Night Jam.

Sunday Mid-Day: ‘Clubhouse is where I found my stage’

This writer first interacted with Anirudh Deshmukh on social media, where we’d like and comment on each other’s Instagram posts and stories. But, that was before the audio-only app Clubhouse roped him as its icon, making him the first Indian to receive the coveted title. This new-found fame is yet to sink in, says Deshmukh. “I still haven’t realised how big a deal it is; every day it is hitting me, little by little,” shares the musician.