FEMINA #NextBigThing2022: Musician Anirudh Deshmukh Is Ready To Build His Brand
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In 2017, Anirudh Deshmukh switched from being an architect to a full-time musician. He has been a regular on Mumbai stages since, but it was not until last year that he exploded. Deshmukh joined Clubhouse in early 2021 and, in just a few months, he launched his now 75k member-strong club where he hosts a nightly show, Late Night Jam.
Sunday Mid-Day: ‘Clubhouse is where I found my stage’
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This writer first interacted with Anirudh Deshmukh on social media, where we’d like and comment on each other’s Instagram posts and stories. But, that was before the audio-only app Clubhouse roped him as its icon, making him the first Indian to receive the coveted title. This new-found fame is yet to sink in, says Deshmukh. “I still haven’t realised how big a deal it is; every day it is hitting me, little by little,” shares the musician.
Anirudh Deshmukh with RJ Saransh | Red Indies Shuffle
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Listen to the podcast where Anirudh Deshmukh talks about independent music, his latest independent release Besabriyaan on Red Indies Shuffle