Anirudh Deshmukh - Electronic Press Kit

Approved Artist Bio For Immediate Release

Anirudh Deshmukh is an Indian singer, songwriter, performer and musician, currently based in Mumbai. An Architect by education, he switched paths to pursue Music in 2017 and has since found a steady footing in the industry.

A familiar name in the Music circuit of Mumbai, he has been a regular on the stages in the city over the last few years. With over 300 live performances to his name and a growing YouTube presence, Anirudh brings with him a spectrum of sounds – one that ranges from intense, and power packed live performances to one that is ideal for the easy listening and intimate vibes.

More recently, Anirudh has diversified to expand his musical presence and horizons online. US-based social media app Clubhouse onboarded Anirudh as their global app icon in November 2021, making him the first Indian to become the face of the app since its launch. Anirudh joined Clubhouse in early 2021 and by spring, had launched his now 76k+ member club “ANIRUDH”, where he hosts his nightly show called the “Late Night Jam”. Musicians, poets and audiences from India and across the world come together to share their love for these arts and life experiences!

Deshmukh was also invited as a celebrity guest to feature on the 3rd season of Indie Hain Hum, a collaboration between T-Series and Red FM built to support and cheer fresh, experimental voices from across the country. Anirudh featured alongside Vishal Mishra, the well-known Bollywood singer-composer / music producer, on the 8th episode hosted by Sachet Tandon and Parampara Tandon.

Femina India featured an exclusive interview with Anirudh as part of their #NextBigThing2022 print segment. He also featured on the cover for HT Brunch, which was later followed up by a personal interview about his music through the pandemic and beyond, including his time at Clubhouse. Apart from these, Deshmukh was also interviewed by renowned publications including Sunday Mid-Day and Business Today among others.

An up-and-coming Indie Musician, Anirudh’s music is defined by his ability to write in a way that is easily relatable. The lyrics, inspired by real life situations, coupled with his soothing compositions remain at the forefront of his musical style.

His debut single Besabriyaan (released in December 2020) was the first in a series of songs that he is releasing – one that he has said, “takes the listeners through the journey of a love lost all the way through to acceptance”. Rolling Stone India ran an exclusive feature for the release and premiere of the song and its official music video alongside an intimate interview with Anirudh. The Score Magazine, an Indian pan-genre magazine, reviewed the song as “an interesting take on finding meaning out of heartbreak, thankfully with less toxicity”. Besabriyaan was also picked up by the Indian radio giant Red FM 93.5 and was played across 36 cities in the country.

Rehnuma, his second original (released in May 2021) built on the story of his first song. A slow acoustic ballad, Anirudh planned the song to act as an interlude between his first and what will be his third release. The song was extremely well received and went on to feature on multiple playlists on release day itself across Spotify, Apple Music and YouTube. Akarsh Shekhar (The Score Magazine) wrote, Rehnuma is “an ode to the latent power of acoustic music, a peek into the wonder that exists between the wood and the steel”. The song was also featured across various renowned music publications including Rolling Stone India and Indian Music Diaries. The song was featured on Radio City Freedom and picked up by Red FM 93.5’s Red Indies Shuffle segment too!

His third single Dil Bawra released on on 07th October 2022! A short note and a preview to the song can be found in the section below.

About The Song

Dil Bawra is a song about the heart – in all its innocent and messy glory. 

While Besabriyaan and Rehnuma spoke about love, its loss and trying to find a way through the chaos, Dil Bawra talks about the heart, and our unsuccessful attempts at trying to tame and reason with it. It explores the many emotions of our hearts – the playful, feeling, stubborn and almost childlike nature of it.. none of which we seem to fully understand.

Deshmukh talks of his heart and how he knows it can’t be chained down to fit a set of rules… but in doing so he carefully brings to light a familiar exasperation so many of us feel in trying to make sense of how our own hearts behave… and the choices we make because of them.

He knows it’s a feeling we’ve all felt, trying to coax our hearts into doing what we think is best and eventually watching on as they dance to their own tunes. And so he asks a question, almost in plea… does the heart truly not know what’s best for it… or does it choose to be naïve in the decisions it makes… breaking, mending, healing and growing as it goes through it all… showing us those beautiful and unexplored parts of ourselves, that we would otherwise miss.

DIL BAWRA ReleasING In

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