Anirudh Deshmukh - Electronic Press Kit

Approved Artist Bio For Immediate Release

Anirudh Deshmukh is an Indian singer, songwriter, performer and musician, currently based in Mumbai. A multi-hyphenate individual of many talents, he decided to switch fields from Architecture to pursue his love for Music as his career in late 2017.

With over five years of experience in the live gigs and performance scene, Anirudh has become a familiar name in the Music circuit. He brings with him a spectrum of sounds – one that ranges from intense, and power packed live performances to one that is ideal for the easy listening and intimate vibes.

An up-and-coming Independent Artist, Anirudh’s music is defined by his ability to write in a way that is easily relatable. The lyrics, inspired by real life situations, coupled with his soothing compositions and strong poetic storytelling, remain at the forefront of his musical style. His original compositions, Besabriyaan, Rehnuma and Dil Bawra are testament to this.

In the last few years, Anirudh has diversified to expand his musical presence and horizons online. US-based social media app Clubhouse onboarded Anirudh as their global app icon in November 2021, making him the first Indian Musician to become the face of the app since its launch. Anirudh joined Clubhouse in early 2021 and by spring, had launched his now 76k+ member club “ANIRUDH”, where he hosts his nightly show called the “Late Night Jam”. Musicians, poets and audiences from India and across the world come together to share their love for these arts and life experiences!

Deshmukh was also invited as a celebrity guest to feature on the 3rd season of Indie Hain Hum, a collaboration between T-Series and Red FM built to support and cheer fresh, experimental voices from across the country. Anirudh featured alongside Vishal Mishra, the well-known Bollywood singer-composer / music producer, on the 8th episode hosted by Sachet Tandon and Parampara Tandon.

Femina India featured an exclusive interview with Anirudh as part of their #NextBigThing2022 print segment. He also featured on the cover for HT Brunch, which was later followed up by a personal interview about his music through the pandemic and beyond, including his time at Clubhouse. Apart from these, Deshmukh was also interviewed by renowned publications including Sunday Mid-Day and Business Today among others.

His debut single Besabriyaan (released in December 2020) was the first in a series of songs that he is releasing – one that he has said, “takes the listeners through the journey of a love lost all the way through to acceptance”. Rolling Stone India ran an exclusive feature for the release and premiere of the song and its official music video alongside an intimate interview with Anirudh. The Score Magazine, an Indian pan-genre magazine, reviewed the song as “an interesting take on finding meaning out of heartbreak, thankfully with less toxicity”. Besabriyaan was also picked up by the Indian radio giant Red FM 93.5 and was played across 36 cities in the country.

Rehnuma, his second original (released in May 2021) built on the story of his first song. A slow acoustic ballad, Anirudh planned the song to act as an interlude between his Besabriyaan and third release, Dil Bawra. The song was extremely well received and went on to feature on multiple playlists on release day itself across Spotify, Apple Music and YouTube. Akarsh Shekhar (The Score Magazine) wrote, Rehnuma is “an ode to the latent power of acoustic music, a peek into the wonder that exists between the wood and the steel”. The song was also featured across various renowned music publications including Rolling Stone India and Indian Music Diaries. The song was featured on Radio City Freedom and picked up by Red FM 93.5’s Red Indies Shuffle segment too!

Deshmukh’s third release Dil Bawra, was also well loved by his listeners. A song about the heart in all its innocent and messy glory, the song explored the many emotions and phases that we go through as we try to tame and reason with our hearts. The song was featured on multiple playlists across Spotify and Wynk Music, and was quoted as being a “brilliant entry into the genre (of guitar ballads), and a great tune to accompany a long drive or a rainy evening” by Sasmith Ananth at The Score Magazine.

Anirudh’s newest release, Dil Bawra (Acoustic) drops on 31st March 2023. A short note and a preview to the song can be found in the section below.

About The Song

Anirudh Deshmukh’s newest release Dil Bawra (Acoustic), takes his last release and transforms the song into one that has a more soothing, laidback and mellow emotion.

Dil Bawra is a song that talks about our hearts, and our unsuccessful attempts at trying to tame and reason with them. Through the lyrics, Deshmukh tries to bring focus on the whimsical nature of our heart, where it is continually breaking, mending, healing and growing as it goes through life – almost always showing us those beautiful and unexplored parts of ourselves that we would otherwise miss.

Where the previous version had a more Indie-Rock vibe to it, this new Acoustic release takes a softer approach. Anirudh’s vocals have been redone to add a more calming vibe to the song, and are brought to life with subtler notes of the Guitar, Mandolin and Ukulele – making it a perfect listen for chill moods, long drives and moments of peaceful solitude. This version beautifully puts the Vocals and Lyrics into the spotlight, to allow the song to connect with the listeners on a more intimate and personal note.

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