This writer first interacted with Anirudh Deshmukh on social media, where we’d like and comment on each other’s Instagram posts and stories. But, that was before the audio-only app Clubhouse roped him as its icon, making him the first Indian to receive the coveted title. This new-found fame is yet to sink in, says Deshmukh. “I still haven’t realised how big a deal it is; every day it is hitting me, little by little,” shares the musician.
Remember the HT Brunch Clubhouse cover? One of our cover stars has now become the face of audio-only app, Clubhouse, on a global level.